top of page
black website page photo.jpg

About Us

hivictorious youth hiv aids education.jpg

- HIVictorious strives to prevent the spread of HIV in the United States through education, advocacy, and community mobilization. We aim to combat false assumptions that divide and destroy our communities and promote daily awareness and involvement in the fight against HIV/AIDS -

youth hiv aids education awareness.jpg

Youth HIV/AIDS educator Bob Bowers with students at East High School

Youth HIV/AIDS educator Bob Bowers also known as "One Tough Pirate," is a 39-year thriving survivor of HIV/AIDS. To broaden his message of  prevention through education, survival, hope and compassion, he founded HIVictorious, Inc., which was based in Madison, Wisconsin. He is a powerful and motivating speaker that reaches out to a large array of diverse audiences. He is a tireless and passionate advocate helping to shape HIV/AIDS policy. He is also active in fund-raising events, camps for youth affected or infected by HIV, guest-speaking engagements at colleges, jails, community organizations, and high schools and middle schools. Mr. Bowers is truly dedicated to making a lasting difference in the fight against HIV/AIDS, as well as addressing AIDS stigma and other social issues. 

Some of Bob Bowers' and HIVictorious' speaking engagements:

University of Wisconsin - Madison, Wisconsin
Children of the Night - Van Nuys, California
Oregon State University - Corvallis, Oregon
Fox Lake Correctional Facility
Beverly Hills High School - Beverly Hills, California
San Diego State University - San Diego, California
Marquette University - Milwaukee, Wisconsin
North Bend High School - North Bend, Oregon
Redondo Union High School, Redondo, California
VH1 Couples Therapy with Evel Dick Donato
New Lisbon Correctional Facility
New Trier High School-Winnetka, Illinois
Camp Heartland's 'A Journey of Hope' -Madison, Wisconsin
Malcolm Shabazz City High School-Madison, Wisconsin

Madison Area Technical College CNA-Madison, Wisconsin
Corvallis Community Outreach-Corvallis, Oregon
Jackson Street Youth Shelter-Corvallis, Oregon
Crossroads High School-Santa Monica, California
WASC JAM Conference-Green Bay, Wisconsin
Upward Bound East-Shawano, Wisconsin
Illinois State University/Amnesty International-Normal, Illinois
Salem Grade School-Salem, Wisconsin
South Madison Police Department-Madison Wisconsin
Concordia University-Mequon, Wisconsin
Powers High School - Powers, Oregon

Hey Bob,

Your connection happens with so many kids as you make it REAL while  you speak your truth and tell your story with words they hear. You are truly an old soul with much wisdom and a big heart! Thanks for doing what you do and making it electric!


You came to my school today and I took pictures with you. I just wanted to say you are an amazing inspiration to me and million of other people all around the world. Thank you so much. I really do appreciate what you're doing. It's not often that a public speaker, for lack of a better word, "speaks to me." Stay strong, it's a fight and I'm joining you!!!

~ Briana :)

Now This News.png

HIV/AIDS long-term survivor Bob Bowers speaking on stigma for Now This News for World AIDS Day 2022

black website page photo.jpg

Dear Friends:

There are no words to describe the impact that Bob Bowers has had on my students and me. He is a very courageous man with an extremely powerful life or death message. I have invited him to come and talk to our freshman class for the past two years and will continue to have him back in the future. I could easily go on and on about the importance of having a person of his caliber come and talk to your school or group, however I feel hearing it from the students makes it more relevant. After his presentation, the students are asked to write a reflection on what they thought of Bob’s message.

Here is what some of them said:

“Bob was an amazing speaker. He is doing one of the greatest things possible. He is sharing a story to help fight a pandemic. He made me not only realize to be a fighter for my own battles, but to use my own struggles and experiences to help others.”

“His story not only informed me on what the effects of HIV/AIDS can do to a person physically, but emotionally and spiritually as well. His speech was enlightening and it showed me the importance of keeping the quality of life as high as possible in addition to informing me about HIV/AIDS and other STIs.”

“I was very inspired by Bob Bowers and what he has gone through. I thought he was a great speaker and really connected on every human level. He was not just giving facts but really how it changes Madison, Wisconsin-AIDS activists, youth HIV/AIDS education, advocacy, long-term survivor-Bob Bowers every aspect of your life when you get HIV. “

“He wasn’t just informative, he was real. He was very straightforward with the information and his problem. He didn’t sugarcoat anything. It was refreshing that he didn’t try to hide his emotions in front of the group. This was probably one of the best presentations I have seen.”

As you can tell from the statements above, Bob has left lasting impressions on my students. He has multiplied the value of our unit on HIV/AIDS by sharing his personal experiences in a way that reaches each and EVERY student. As Bob states, he is a man with a gift to share, and it is my hope that all people will continue to allow Bob to share his gift. It is with great respect and honor that I recommend Bob Bowers as one of the top educators for HIV/AIDS.


Mekel Wiederholt Meier
Edgewood High School
Madison, Wisconsin

black website page photo.jpg
hivictorious youth hiv aids education advocacy awareness bob bowers


Bob Bowers is in-your-face muscular.

He's tattooed from neck to ankle and silver hoops dangle from pierced ears.

Photographs in his East Side Madison apartment show him clutching women by their curves or straddling a Harley-Davidson, bear-brown eyes crinkled in a grin.

Bowers looks like a pirate who eats small children, as one buddy, a Los Angeles police officer, once put it.

Beefy and heterosexual, he defies stereotypes of a man infected for 21 years with human immunodeficiency virus, much less a sensitive and passionate advocate for HIV and AIDS education.

Bowers, 41, has pared his life down to those two essentials: Staying healthy and reaching out.

ACT II AIDS ride organizers invited Bowers to speak at today's opening ceremony as well as at the closing ceremony on Aug. 7.

"I'm the Mother Teresa of HIV," Bowers said in his raspy voice. "I'm spreading the word but not making any money.";

Bowers is part of a pandemic that has infected 38 million people and killed more than 20 million people worldwide. Nearly 1 million Americans are infected with HIV.

In Wisconsin, more than 8,400 people have contracted HIV -- 5,500 of them developed AIDS -- since 1982.


At a recent speaking engagement, summer campers at Jefferson Middle School first notice Bowers' tattoos and muscles. But it's his sensitivity and blunt delivery that get his point across.

Over the scraping of chairs and murmuring, an AIDS Network staff person gives his AIDS/HIV tutorial.

But once Bowers starts talking -- covering topics most adults talk around -- the teens stop fidgeting and even shush each other.

"I got HIV from using a needle one time. One time," he tells them, brown eyes full of tears as he holds up his index finger. He points next to his pelvis. "I was thinking with Mr. Twinkie instead of my brain."

For 40 minutes, he talks about monogamy, virginity, peer pressure and condoms, using terms not often heard in school counselors' offices.

"Using condoms means you are having safer sex, not safe sex," Bowers says. "A condom can break. ... Hey, man, you can get stuff that makes AIDS look pretty."

He warns girls that boys will say anything to convince them to have sex without a condom, mentioning lines older women have probably heard but that tender girls might gobble up.

"Does it hurt?" one boy asks about AIDS. The kids also question him about drugs, death, myths and anal sex. They want to know how people reacted to his HIV. He answers them all.

"There are no stupid questions," he says repeatedly.

Living with AIDS

Since his diagnosis, Bowers has been in the hospital numerous times, watched friends die and watched his 11-year marriage flourish and then die.

His tattoos tell a story.

In 1990, he got his first one, an eagle, just because he wanted one. Subsequent tattoos have more meaning.

"Courage" inside a heart on his arm marks his 15th year of survival. His 17th year is represented by the Japanese symbol for "warrior" on his lower arm. A mako shark on his left arm pays homage to one of his 40 friends who have had AIDS and died.

"The next (tattoo) is going to ... be a phoenix," Bowers said. "It symbolizes ... my willingness to never give up and the beauty of life."

Bowers contracted the virus in 1983 when he shared a needle to shoot up crystal methamphetamine, a pure form of speed, with a girlfriend and another couple in a Hollywood hotel. He was 19.

"I (injected drugs) one time due to peer pressure and experimentation," he said. "I couldn't believe that was all it took."

Swollen glands and flu symptoms sent him to a clinic a year later. Doctors told Bowers, then a clean-cut body builder, he had AIDS-related complex -- now called HIV. He was among the first 100 clients at the AIDS Project Los Angeles. A year after his HIV diagnosis, he developed AIDS.

"I went back two or three times and got re-tested," he said. "I didn't look the part and I didn't feel the part. ... I never imagined in my wildest dreams I was dying of something."

Initially he thought it was the end of a life that had already seen a lot of suffering.

"I don't think people realize the magnitude about the length of survival and all the hills and valleys I've travailed to get here," Bowers said.

He asked questions, participated in surveys and got involved with HIV activist organizations. He learned he didn't have to live the rest of his life alone.

No woman has ever said she didn't want to be with him because of his status, but he admits it's a complication.

"It's like having a third person in a relationship. ... I'm always afraid I would possibly infect that person, and there's a part of me that feels tainted or dirty," Bowers said.


Living for connections

In Wisconsin, where nearly 60 percent of AIDS cases stem from two men having sex, Bowers puts a new face on advocacy, AIDS Network caseworker Mary Vasquez said.

"HIV in the U.S. is primarily a disease of homosexual men," said longtime friend Howard Jacobs, who contracted the virus as a teen in New York having sex with a man. "Bob has the ability to bust that stereotype. It's a very, very powerful thing."

Bowers puts that and his positive energy to good use.

He talks to schools and other youth support organizations, often working with AIDS Network staff.

"Over the years, AIDS groups (on the West Coast) have become corporate giants, a very cold machine, so to speak, where there's locked doors, security guards," he said. "AIDS Network has been a lifesaver and when I speak for them I say how grateful I am to them. They are compassionate to their commitment and although they're well-established, it's still very grassroots."

Bowers spends Tuesdays talking to small groups of inmates at the Rock County Jail with AIDS Network staff. His heterosexuality helps alleviate discomfort among the men when it comes to discussing HIV, he said. Women tend to open up more quickly and ask questions.

Living so close to death has made him more spiritual, more inclined to forge real connections with people.

"When I really talk real with somebody, that's when I know I'm glad to be alive," he said.

Bowers still cries over stories people tell him. One juvenile offender told of an uncle who died on the porch to which his family relegated him after he contracted the virus.

"Dying on your porch," he said. "I can't believe people still do that."

Bowers' efforts extend into cyberspace via his Web site, When he's not feeling well, it's the people who reach out to him that help him stay positive.


"Bob is a champion and a voice for the underdog," Jacobs said. "He's not afraid to tell what his life is like and what he needs to survive. Madison is lucky because he can relate that to legislators."

Bowers said he's connecting with Madison, not just the HIV-positive community.

"I love it here," he said. "It reminds me a lot of Portland (Ore., near where he grew up). It's not as wild and crazy as Los Angeles. I can become involved more and still take care of myself."

Struggling to survive

A big part of Bowers' story are the drugs helping him live. They're also the worst part of survival.

He lists medications like he's talking about pop stars. He's familiar with them all.

In 1989 he began taking AZT. The resulting stomach pain curled him into a ball.

Then came protease inhibitors and combination therapy or drug "cocktails," which is like being on chemotherapy.

A documentary, "The Fire Within," by Leanne Whitney followed Bowers through 1999.

The film shows him fighting bouts of vomiting which left him weak and moaning on the shoulder of his petite former wife, Shawn.

"I don't want to puke anymore," he said in the film. "I'd rather die than keep taking this (stuff)."

His body no longer makes its own testosterone and his thyroid doesn't work, so he takes drugs to replace their functions. One HIV drug elevates his cholesterol, so he takes another to control it. One drug damaged his heart. Another put him in a wheelchair for months with nerve damage.

One HIV drug, which he still takes, can give him diarrhea without warning.

Over time, his virus has become resistant to most drugs. "Until last year, I had no treatment options left," Bowers said. "I was doing non-traditional combinations on a wing and a prayer -- sort of the anything-is-better-than-nothing therapy."

For some reason, it's working. His virus is at an undetectable level in blood samples.

He takes about 30 drugs a day in two doses. He hurries them down in two or three swallows, punctuated by a gulp of water. He injects testosterone into his thigh once a week.


He'll continue this combination until his virus learns to fight it. Then he'll try the new drugs on the market.

"I'm trying to get as much life out of this drug as I can," he said.

His t-cell count has been as low as 106 -- below 200 is full-blown AIDS. It's now 540, so his current status is "AIDS asymptomatic." He'll always have AIDS, but he's free of AIDS-related symptoms.

Through it all, Bowers has been his own advocate, having doctors change his cocktail until he's taking a minimal number of drugs with the least side effects.

"I'm not OK with just being alive," he said. "I want more."

Death When asked about death, Bowers first talks about suicide, not death from AIDS-related illness.

Almost half of Bowers' 40 or so friends who have died with AIDS committed some form of suicide -- either giving up on medications or taking action to end their life.


"My greatest accomplishment is survival in general," he said. "I'm committed. I'm not going to take the easy way out."

His longevity struck him on his 35th birthday, the age at which his mother died of breast cancer when he was 9.

He had been sure he'd die before turning 30. "That was prior to AZT, so 35 just was not going to happen," he said. "Thirty-five was just, like, wow. It took things to a deeper level spirituality."

Survival has meant 20 years of medications and illness, of watching new acquaintances react to his HIV status, of friends dying, and of people greeting him by asking "How are you feeling?"

But mostly, his life's a blessing.

"That's why my speaking is so emotional," Bowers said. "I'm out there way beyond my time. I've seen miracle after miracle after miracle. Too many to count. ... And I've survived."

~ Lisa Schuetz Wisconsin State Journal

HIVictorious Youth HIV AIDS education awareness.png
hiv aids awareness posters youth awareness poster

"I just wanted to say...THANK YOU :)...for coming to speak with my school (Sennett Middle School),

I appreciated the time and effort you put into talking to us about HIV/AIDS awareness, Your story truly touched me, and you're a blessing to all of us :)

-Capriana Copus

Hi Bob--

Thanks once again for coming back to talk with our medical students!  It was heartwarming to hear the Camp Heartland stories, and I'm hopeful that you have inspired some of our students to consider volunteering for this amazing organization! Your commitment to education, improving awareness, and addressing the broader social, political and policy issues surrounding HIV/AIDS is beyond admirable. We are all very fortunate that you have chosen to spend your time and energies doing this important work.

I look forward to seeing you soon,

 hiv aids awareness poster contest campaign
black website page photo.jpg

Hey Bob,

Another AMAZING picture of my friend bringing his experience, strength and hope to what appears as a very attentive classroom full of youth. They will never forget the day they met the "Pirate" and the day they received information that can protect themselves and others against STDs & HIV. Friend, you are a teacher of life.

~ Brett

Hey Bob,

Thank you so much for coming to our College. Everyone that I have spoken  with has had nothing but positive things to say about your talk. You really touched a lot of people. Students liked the fact that you applied your idea  of "compassion" to a much broader view of the world. I'm so happy that you decided to come speak even though you were not feeling well. You put a human face to AIDS/ were candid, you were real, you were appealing...and the students could relate with you. So often, it seems, AIDS/HIV is masked with clinical jargon and the people are forgotten. Your efforts continuously help break this misconception. Thank you. The day after you spoke we were very busy with the free std testing. Literally hundreds of people showed up to be tested. I would like to think that your talk helped convince people to show up and not be ashamed or embarrassed. All in all, the week was a fantastic success. We are working on some education literature for this coming week that will recap on the week before. This way we can really send home the message on awareness. I would not be surprised if students next year contact you to have you come back and speak again.

Keep on fighting and I wish you the does Beloit College.

Philip Mangis-Beloit College

bob bowers tattoos hiv aids survivors

In our last meeting we had a guest speaker that was the most courageous person I have ever met. He came to class unashamed to discuss any questions we had for him. Likewise he said things that were raw and uncut which made a big impact on many students in the class because that is how we relate to other people sometimes. Sometimes the message doesn't go through as well if we had a more formal presentation. Bob Bowers' presentation was real and in your face.

~Curtis M.-UW-Madison

To know a real-live hero is an awesome responsibility...a bit like knowing an angel,  This is what you are for so many people...the lives you touch are forever changed. You plant the most important seed in the minds of young and and old...this too can happen to you! We love you and cherish you. Not one moment of our friendship will be wasted! Take care and you will always be 'Our Pirate"

Marty Bell

Bob Bowers One Tough Pirate POZ Magazine Cover


Thank you very much for your summary of our visits with Curt and Katie as well as the photo. In addition, your kind words and feedback regarding my first advocacy work is also very much appreciated.

I would like to, in turn, express my sincere appreciation of your leadership with ONE in the Madison area as well as your gentle, clear and confident leadership around the preparation for and actual advocacy work with Ms. Baldwin's and Mr. Feingold's office.

Your heartfelt expression and enduring commitment to the welfare and evolution of all of humanity is refreshing conveyed in way that others feel on multiple levels of their being. Which I believe ultimately leads to an expansion of there consciousness, mind, heart, and soul to include a wider circle of care and concern.

You are to be acknowledged for this unique ability and your willingness to act with it, and to see you advocate while simultaneously facilitating the unfolding of what is best and most true in yourself and others. Noble, mindful, and altruistic. Your are a model of what is possible. I look forward to collaborating again, in the future. All the best and carry on!!

~ Scott

black website page photo.jpg